Why Customer Segmentation Is AI’s Sweet Spot
In my consulting engagements, I’ve used generative AI for market sizing, business modeling, product naming, and growth forecasting. I can’t…
The Machines Have Gone Multi-Agent. Why Haven’t You?
The latest AI systems automatically coordinate multiple specialized models to tackle complex problems, combining best-of-breed language models with specialized tools…
Why Your 2023 AI-Based Analytics Are Already Obsolete
For the past few decades, SAS, Python and R have dominated exploratory analytics and modeling, supplemented by a progression of…
AI as Customer Analytics Wingman, Not Delegate
Since ChatGPT launched just 30 months ago, leaders have been asking if it’s fundamentally changing how customer analytics works. The…
The CFPB Has Spoken: Servicemembers Are Now a Top Enforcement Priority
The Consumer Financial Protection Bureau (CFPB) has emerged as a focal point of federal agency reductions in early 2025, following…
Keeping AI Honest: Four Ways to Spot and Stop Hallucinations
Gen AI tools can make things up with stunning confidence. In researching a book I’m working on right now, I…
Lunch on the Go – Now with AI
I used to track nutrition with MyFitnessPal, but recently switched to a dedicated project in Claude. Typing in foods is…
Behind the Metrics: Finding Business Success in the Unmeasurable
On a recent morning at Denver’s airport, I witnessed the hidden switch that drives customer loyalty. I spotted one of…
Customer Creation Amidst Disruption
Change means opportunity. In the customer ecosystem, changes create new needs – needs that can be uncovered, and once uncovered…