Lunch on the Go – Now with AI
I used to track nutrition with MyFitnessPal, but recently switched to a dedicated project in Claude. Typing in foods is…
Behind the Metrics: Finding Business Success in the Unmeasurable
On a recent morning at Denver’s airport, I witnessed the hidden switch that drives customer loyalty. I spotted one of…
Customer Creation Amidst Disruption
Change means opportunity. In the customer ecosystem, changes create new needs – needs that can be uncovered, and once uncovered…
Integrated Intelligence: The Key to Deeper Customer Understanding
Customer value creation requires deeper customer understanding than any single research method can provide. Integrated Intelligence means combining multiple insight…
AI Face-Off Claude vs ChatGPT for Real-World Analysis of Personal Fitness Data
This experiment compares ChatGPT-4 and Claude 3.5 Sonnet to analyze personal fitness journey data. It evaluates their strengths in data…
Institutional Customer Keys: Navigating the Maze of B2B Relationships
Retail customer relationships can range from simple to complex. By comparison, institutional relationships can seem like a giant maze. Proving…
Why Customer Keys are Key to Success
Customer Catalytics emphasizes the importance of designing robust customer identification systems early in a business’s lifecycle. These identifiers are crucial…
Customer Segmentation Evolved: Powerful Scale and Personal Touch
Esther Diener operated a popular restaurant that thrived for nearly thirty years amidst the rural communities of northwest Ohio. The…
Customer Creation Is The Purpose
JP Snow emphasizes that businesses must prioritize customer creation as the primary goal to drive growth, retention, and success. He…
