Author name: JP Snow

Customer Concepts, Customer Strategy

Customer Segmentation Evolved: Powerful Scale and Personal Touch

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Esther Diener operated a popular restaurant that thrived for nearly thirty years amidst the rural communities of northwest Ohio. The wife of a Mennonite minister, Esther knew her community, and she saw opportunity in the lack of dining options where locals could find quality food and a familiar experience without a long drive. She acquired a blocky, brick building on a two-lane highway at the midpoint between two of the larger towns in the area.

Photo of woman hanging "Open" sign in store window
Business, Customer Concepts

Customer Creation Is The Purpose

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JP Snow emphasizes that businesses must prioritize customer creation as the primary goal to drive growth, retention, and success. He highlights that aligning all operations around meeting customers’ unmet needs fosters organic alignment, empowers judgment, and generates sustainable growth. Businesses should integrate this focus into their organizational design, objectives, and metrics.

AI, Idea

Ask the Right Questions

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Generative AI keeps accelerating. You ask a question, within seconds you have an answer. It’s based on the worlds collective knowledge. New insight sparks new lines of thinking. You prompt for even more context. With answers in hand you set an action plan.

Graph
AI, Visualization

Hockey Stick Growth

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A hockey stick curve generally signals a sharp, upward inflection, but there are a few variants. Use depends on industry. Gen AI was helpful in evaluating, but not as effective at creating examples.

AI, Customer Experience

Navigate AI’s Customer Impact with One Key Question

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Navigating the rapid advancements in AI can be daunting for businesses and consumers. As AI features proliferate across products and services, it’s crucial to cut through the hype and focus on the technology’s real impact on customers. By asking one key question – ‘What Gets Automated?’ – we can gain clarity on the specific capabilities, benefits, and risks of AI-powered solutions. This simple reframing helps businesses make informed decisions and deliver meaningful value to their customers in an era of artificial intelligence.

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