In my consulting engagements, I’ve used generative AI for market sizing, business modeling, product naming, and growth forecasting. I can’t think of an analytics application more naturally suited to AI than customer segmentation.
Change means opportunity. In the customer ecosystem, changes create new needs – needs that can be uncovered, and once uncovered are probably not being covered by anyone else… yet. When demand for consumer goods is shrinking, it means consumers are also re-evaluating which goods help them economize. When employers are risk averse about taking on new staff, it means they’ll also seek more fractional and contract roles to get their critical work done.
Esther Diener operated a popular restaurant that thrived for nearly thirty years amidst the rural communities of northwest Ohio. The wife of a Mennonite minister, Esther knew her community, and she saw opportunity in the lack of dining options where locals could find quality food and a familiar experience without a long drive. She acquired a blocky, brick building on a two-lane highway at the midpoint between two of the larger towns in the area.
