About Customer Catalytics

Customer Creation Is The Purpose

The purpose of a business is to create and keep a customer.

Peter Drucker, The Practice of Management, 1954

Drucker’s words remain just as true today in defining how every successful business starts and sustains. Unfortunately, businesses often forget this truth. Even when they remember, they can they lose their ability to know and serve their customers as the complexity of their business grows. To sustain and especially to grow, businesses need a clear customer strategy, rooted in their customer’s needs, perceptions and behaviors. Then the strategy must be rationalized by service and sales economics. Finally, the strategy needs to be executed through durable, scalable systems. Defining and operating such strategies requires expertise and capabilities in market research, quantitative analytics, financial analysis, and strategy development, followed by know-how at building closed-loop systems for marketing, sales, service and feedback gathering. The relevant technologies are complex and continually changing. Thus, the requisite talent must have the right latest “hard skills” and, increasingly, the right “soft skills” for navigating growing complexity through teamwork. Building a sustainable strategy that maximizes growth and long-term ROI requires a strategic plan for managing all the capabilities in coordination across the customer value chain. For a deeper look at our beliefs about customer creation, see Customer Creation Is The Purpose.

Experienced at Delivering Value

We know what works because our team has delivered tangible value across multiple companies and business functions.

Select outcomes include:

• Increased acquisition and product penetration, based on enhancements to marketing attribution and campaign analytics
• Deeper customer engagement from measuring and optimizing live and virtual events
• Optimized use of contact center resources, based on predictive modeling and customer feedback
• Higher NPS by uncovering drivers and then initiating customer experience improvements
• New product launches, based on foundational research, concept testing and iterative development
• Measurable return on analytics through solid experiment design and clear linkages to financial measures
• Innovations in market research through stronger use of analytic techniques, including the latest advancements in AI
• Tech stack simplification by eliminating overlapping platforms and infrequently used reports
• Stronger team collaboration by cultivating a “winning environment” and aligning the right leadership talent

We’ve learned from experience what works and what doesn’t, so we can help you faster.

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