Superb Analysis Doesn’t Change Organizations. Decisions Do.
Axis Z offers a practical path forward.
Most professionals aren’t held back by weak insights. They are held back because their expertise never becomes recommendations that people understand, support and act on. Axis Z is Customer Catalytics’ decision communication system. Created by JP himself, it helps logic-first professionals — analysts, researchers, developers, strategists, and others — transform their expertise into influence through workshops, coaching, and practical AI tools.
Signature Programs
Choose how you’d like to get started:
01
Get Out of the Page™
Decision Communication Workshop
Interactive workshop with for teams and professionals.
Learn a practical system for turning information-heavy presentations into decision-focused
conversations.
02
Sharpen Your Points™
AI Toolkit
Downloadable AI Toolkit for preparing stronger presentations.
Bring the Axis Z approach into your own AI workflow to strengthen your storyline before AI
helps build your presentation.
03
Point Made™
Presentation Coaching
One-on-one and team coaching for high stake presentations.
Prepare for the presentations that matter most. One-on-one coaching for executive
presentations, board meetings, client recommendations, and other high-stakes
conversations.
04
Point Made™
Leadership Development
Personalized communication and leadership coaching.
Build long-term decision communication capabilities for yourself or your team.
Because great work creates value only when it leads to better decisions.
Few professionals are taught how to advance a decision.
Most organizations invest heavily in helping professionals become better analysts, researchers, strategists, and technical experts. Far fewer invest in helping them communicate recommendations that earn action. As a result, meetings often end with more questions than decisions. Valuable insights become additional analysis. Strong recommendations lose momentum. The problem isn’t because the points are weak. It’s how they get communicated.
Axis Z was created to help close that gap — giving professionals a practical way to communicate ideas that leaders understand, support, and act on. Because the purpose of a presentation isn’t to demonstrate how much work you’ve done. It’s to help leaders decide what to do next.
Helping smart people get their ideas adopted.
Throughout his career in customer analytics, customer experience, and business strategy, JP Snow observed the same pattern: outstanding analysis often failed to influence important decisions. Rather than accept that as inevitable, he learned how to influence and then began helping colleagues strengthen their recommendations, clarify their storylines, and prepare for important presentations.
Those conversations became workshops. Those workshops became a repeatable decision communication system. Today, that system is known as Axis Z.
Ready to move your next decision forward?
Whether you’re preparing a critical presentation or transforming how your logic-first team
communicates, Axis Z offers a practical path forward.
Start the conversation with JP Snow to explore the right next step.
